Poster 2:

Effectiveness of TikTok as a Learning Tool

Natasya Saat  Heriot-Watt University, Malaysia

The purpose of this study was to investigate the effectiveness of TikTok as a learning tool. The need for this study was highlighted by research findings which suggests that TikTok had a beneficial effect on learner studies. A few TikTok videos on Accounting topics were produced and incorporated into the online learning platform. This study targeted Foundation in Business students in Heriot-Watt University Malaysia as respondents to test the effectiveness of TikTok videos in their process of learning. The findings revealed that most students gave positive feedback on the use of the TikTok apps in their learning.